Post by account_disabled on Jan 1, 2024 2:46:24 GMT -6
Aof search is when a user is looking to navigate to a specific website. For example searching Asos or Facebook into a search engine has a navigational intent. g much time trying to rank for keywords like this as it generally means that the user is looking for a specific website and its not yours. Transactional intent As you can probably guess this type of search is when an individual is in search of a product or service. When people are searching with transactional intent they generally dont want to read pages of information so its best to direct them to transactional pages e.g.
product pages so that they can complete the task at hand. Informational intent This type of search is when a user is seeking specific information. Often informational searches will look like a question or be a more general search term. For example if a user searches how to change a tyre search engines understand that the user may be looking for a Mobile App Development Service howto guide and will therefore rank this type of content highly. Commercial investigation The step before transactional intent. This user is generally still deciding on their purchase and doing some research but is looking to buy in the future.
For example top lists are common for commercial investigation. Identify longtail keywords Once you know which seed keywords you want to use you can start to devise a strategy that incorporates longtail keywords. Longtail keywords are usually longer variations of shorttail keywords with a lower search volume which means you have more chance of ranking highly in search results. If youre just getting started with learning SEO its important to target longtail keywords because it means you can drive meaningful traffic to the website without worrying about ranking number one for a highly competitive keyword in a short time frame. Identify content gaps Identifying content gaps is a great and often underutilised way to improve your SEO strategy.
product pages so that they can complete the task at hand. Informational intent This type of search is when a user is seeking specific information. Often informational searches will look like a question or be a more general search term. For example if a user searches how to change a tyre search engines understand that the user may be looking for a Mobile App Development Service howto guide and will therefore rank this type of content highly. Commercial investigation The step before transactional intent. This user is generally still deciding on their purchase and doing some research but is looking to buy in the future.
For example top lists are common for commercial investigation. Identify longtail keywords Once you know which seed keywords you want to use you can start to devise a strategy that incorporates longtail keywords. Longtail keywords are usually longer variations of shorttail keywords with a lower search volume which means you have more chance of ranking highly in search results. If youre just getting started with learning SEO its important to target longtail keywords because it means you can drive meaningful traffic to the website without worrying about ranking number one for a highly competitive keyword in a short time frame. Identify content gaps Identifying content gaps is a great and often underutilised way to improve your SEO strategy.